About the Spring Contacts Marketplace

When it comes to the world of online retailing, a new trend is emerging. This new trend centers around the theme of curation.

What is curation? It is the action or process of selecting, organizing, and presentation of online content, merchandise, information, etc., typically using professional or expert knowledge.

One-stop product shopping can be overwhelming due to massive product catalogs: Consider that a search query for a single product can easily and often generate more than 100,000 search results. There is a lot of competition, and there are many near identical products to choose from.

How is a buyer supposed to decide what to purchase?

Because of that, and to make things easier for shoppers, when searching through the internet today you’ll find more and more offerings of curated collections of products.

The curation approach to shopping is about removing friction during the product discovery process. By utilizing curated marketplaces, you can ease the time burden involved in identifying and purchasing suitable products.

Both consumers, and business to business (B2B) companies can struggle initiate efficient purchasing experiences. Many manufacturer sites offer lackluster search and discovery functionality, and it’s challenging to tailor search to locate what you need, and when you need it.

It’s imperative to help buyers get to the right products and content quickly. Time is money!

With proper marketplace product and content curation, increasing numbers of online buyers expecting enhanced ecommerce functionality and ease of use will find it.

Thank you for visiting and shopping with Springcontacts.com. Do let us know if we can improve you purchasing experience.

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